From Community Project
to National Mission
We sold our first bars wrapped in brown paper.
People didn’t just buy soap. They bought the story. They bought the impact.
Within two years we had:
- Engaged over 120 people in recovery
- Delivered 200+ therapeutic soap-making workshops
- Provided paid employment to recovering addicts
And we’re just getting started. Now we’re building something bigger.
A bold, unapologetic, profit-for-purpose soap brand that donates 50% of profits to addiction charities and Lived Experience Recovery Organisations across the UK.
Because recovery shouldn’t depend on unstable public funding. And people in recovery shouldn’t depend on sympathy.
Why Soap?
Because it’s everyday.
Because it sits in your shower.
Because “getting clean” means something.
Every bar we make is:
- Cold-processed
- Free from dodgy chemicals
- Made by people with lived experience of addiction
- Built to create employment, not dependency
We don’t believe people in recovery are broken… we believe they’re underestimated!
2026 and Beyond
We’ve rebranded. We’ve moved into our own factory space. We’ve levelled up our product.
Our mission is simple:
To ensure all addicts in the UK have access to peer support and employment opportunities.
We’re building the first recovery-powered cosmetic brand to make that happen.
And it starts in your shower…
👉 Shop now to buy yourself a bar of the best gear in town.
👉 Start a subscription to help fund recovery with every single wash!
